The incomers
Among the promoters already doing a great job of attracting tourists is Malta’s 356 Entertainment, which contributed €51.8m to the country’s economy last year having staged festivals and events including SummerDaze (30,000), Days Like This (3,500), Defected (5,000), Elrow (5,000) and XXL (7,000). With around 90% of its events tickets sold to tourists, this year 356 plans to launch new festivals in Malta including RONG Open Air Festival, Sunny Side Festival and XXL.
Across its events last year, 356 Entertainment was responsible for attracting 56,000 visitors to the island, who collectively made 22,400 hotel bookings during the festival season.
“The island has become a beacon for travellers seeking more than just a traditional holiday experience, and we are proud to continue to realise these expectations and provide memorable festival experiences for our visitors,” says 356 director Trevor Camilleri.
